CapCut video app sees $100 million milestone in consumer spending

CapCut, ByteDance’s video editing app, has reached a stunning milestone, surpassing $100 million in consumer spending across iOS and Android devices, according to Let’s dive in.

CapCut by the numbers

Originally launched in China in 2019, CapCut quickly gained momentum on the international stage, riding on the coattails of its wildly popular sibling, TikTok. The app’s seamless integration with TikTok played a pivotal role in attracting users from TikTok’s vast global audience, propelling CapCut to new heights of success.

As of August 2023, CapCut boasts a user base of 490 million across both iPhone and Android phones. This figure represents almost a quarter of TikTok’s user base, which stands at 2.1 billion individuals worldwide.

CapCut’s rise to the top of the video editing app world has been nothing short of meteoric. In the first half of 2023, the app surpassed Splice to claim the title of the top-grossing video editing app worldwide for the first half of the year. During this period, CapCut recorded an astounding $50 million in consumer spending, setting a new industry standard.

Best video editing software H1 2023


Notable expansions include a 51% increase in the United Kingdom and a 99% increase in Egypt. In H1 2023, China, Indonesia and Brazil led in downloads.

The program’s monetization strategy is led by subscriptions, with the $74.99 One Year PRO option accounting for 34% of consumer spending, followed by the $7.99 Monthly Subscription at 26%.

What is behind the rise of CapCut?

CapCut’s growth has been fueled by its user-friendly interface and suite of editing tools that have resonated with a diverse range of creators worldwide. Its close relationship with TikTok allows users to seamlessly transition from editing their videos to sharing them on TikTok.

CapCut vs. other programs – usage


Analysts predict that CapCut’s ascent is far from over, as the program continues to innovate and expand its features, attracting a growing number of content creators and enthusiasts.

The $100 million mark signals not only CapCut’s remarkable growth but also the continued influence of ByteDance’s suite of creative and social platforms on the global digital landscape.

key items

  • ByteDance’s CapCut reaches $100M in consumer spending, marking its digital content industry impact.
  • CapCut boasts 490M users worldwide, nearly 25% of TikTok’s user base, strengthening its global influence.
  • CapCut’s success is rooted in subscriptions, with “One Year PRO” at $74.99 and Monthly Subscription at $7.99 leading revenue.

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